July 5th, 2010
You know, I’ve often been asked who I think the best web copywriter on the Internet is. Naturally, I’d love to say “you’re looking at him” but being the modest type, I usually give the most honest answer I can….
The best web copywriter on the Internet is the one who meets the needs of your business in a professional and consistent way! You see, being the best web copywriter on the Internet, is like being the best anything…it’s subjective! Personally, I think my mother is the best mother in the world, my kids are the best kids in the world… but I’m sure you probably think the same about your own family. The reality is “The Best Web Copywriter On The Internet” is largely a matter of opinion.
The important thing when you are looking for ‘the best web copywriter on the Internet’ is to consider the key traits of great copywriters.
Great copywriters are not born with divine skills, they learn them and they perfect them. The best web copywriter on the internet will be someone who has formal qualifications, for example, college degrees in a writing or communication related field and professional writing experience.
Great copywriters are always creative people. They look for new and innovative ways to communicate their message. The best copywriter on the Internet will be a skillful wordsmiths with an ability to carefully craft interesting, inspiring and informative copy that engages the reader.
Great copywriters are professional. Having professionalism doesn’t mean they are cold and apathetic, nor is it a trait you can simply ‘claim’. A professional has a career not a job and they do what they do (whatever that may be) on a full time basis. The Best Copywriter on The Internet is someone who ONLY works as a copywriter and conducts their business with the clients needs in mind. They should be approachable and knowledgeable in their field and be able to provide you with solid copywriting advice.
The measure of a great copywriter is their ability to effectively communicate ideas and information to an audience. They can pinpoint key information about you, your business or your products and services and express it in a clear, concise, engaging manner. In your search for the “best web copywriter on the Internet”, you should be looking for someone whose work interests you, makes you think or persuades you to act.
Great copywriters are disciplined. They are sticklers for perfection and see anything less as failure. To this end, “the best web copywriter on the Internet” will be someone who can meet your deadlines while maintaining the high standard of copy you have a right to expect.
Great copywriters HAVE to be organised. You could not possibly be “the best web copywriter on the Internet” without having a rigid organised schedule! For me, my diary is the most important book I will ever possess!
The best web copywriter on the Internet will always be in huge demand. Therefore, you can always tell if a web copywriter is good at what they do if they have to schedule you in!
So, what can you be sure of just by reading this article…
Well, if you’ve got to the bottom of this article without hitting that little red x in the top right hand corner… my web copywriting has engaged and interested enough to keep you reading. I have communicated my ideas to you and perhaps I have persuaded you that I might just be the best web copywriter on the Internet!
Perhaps I haven’t… perhaps your search will continue… but either way, you are now equipped to find a great copywriter to undertake your web copywriting tasks.
Jay Neaves BA Hons Media & Communication Studies Author, copywriter and founder of The Professional Writing Service
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