What it Takes to Go Global by Kat Ochoa

July 24th, 2009

One of the great things of search engine marketing is the limitless possibilities in terms of geographical location. A product could have below average conversions on one region but could be selling like hotcakes in another. Website success is not bound by physical set ups on one country or region alone.

Websites with products and services that can reach a worldwide audience are a goldmine for such possibilities but they are also harder to promote online.

Keywords are the basic tools into optimizing a website either through PPC or SEO strategies. Looking for beneficial keywords in countries you are working with is also an important task. A careful marketing strategy and marketing campaign as to which keywords are better for one country and should be used to another is critical.

Some terms and phrases work for one or two countries altogether while some speak to an entirely different culture. Proper research and comparison of data is what you’ll need to narrow your list of useful keywords for your website or campaign.

Opening your doors for international market also means expanding your website. Visitor friendly possibilities include having country-friendly domain names that talk specifically to your international clients. Consider an .uk or .au site aside from your .com and be able to reach your audience in a more specific way.

For example, KeywordSpy now hosts a whole slew of international domains to cater to their clients. Each domain offers the same service but is more “country-friendly” for each market.

Organically, it’s quite hard to focus content to an international market rather than just one country. But with an organic content that speaks to a bigger amount of people, who wouldn’t be impressed. It’s important to talk international in your website. Let the visitors know that you mean business – and not just for the United States.

Face it, when you are dealing with international clients, aren’t you a bit impressed if the company you’re talking to is a multinational company. It speaks of professionalism, stability, and capability – you know it’s a trusted solution.

With the creation of other domains, there also comes consideration of content with each site. Watching your language also speaks to your market in a particular manner. Apologise and apologize each speak to a different audience. So when applying to domains or even in PPC advertising, remember that every word, every letter counts differently.

Of course, an integral part of search marketing is linkbuilding. Build up links to websites and domains outside of the United States are also an advantage in getting those additional votes of confidence for your website.

Remember that the first thing that makes online search marketing a better media is its capacity to reach people faster. So why not reach more people? Why not go global?

About The Author

Kat Ochoa is a freelance web copywriter that offers optimizaion tricks, suggestions, software & tools for search marketing such as keyword research, linkbuilding and ppc advertising. For more information visit The SEM Bulletin at http://ppcseotipsandtricks.blogspot.com/

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