February 18th, 2011
I’ve been playing around with the SEO for Firefox add-on for the past few hours, and I must say that I am blown away. This is by far the coolest add-on that I’ve ever installed to my Firefox browser. Let me tell you a few things it can do.
The first thing it does is provide a lot of additional information when you perform a Google or Yahoo search. It displays information like the PageRank of each page, the number of backlinks, and the Alexa rating. If you are searching in Google, it will tell you the page’s search engine ranking in Yahoo. It also provides a suite of other data, but I have hidden all those options so that I can focus on the data I actually want to see.
One feature it has that I wasn’t even aware of when I first downloaded the software is the SEO Xray. This allows you to right-click when you are on any page and immediately view the page’s meta-data, such as meta description, meta title, and meta keywords. Previously I have had to open the source code of the HTML file if I was curious about this information, but this tool makes it a snap. You can also quickly see the keyword density of any page you are on to figure out what keywords the page is optimized for.
I am just beginning to learn how to design websites, and I think this will be an invaluable tool for me. I have no association or affiliation with the company, but I would recommend that you check them out. It is available for free at http://tools.seobook.com/firefox/seo-for-firefox.html.
Chris Pine spends his days working in the trash can industry. In his spare time, he pursues his passion of reading and writing about a wide variety of topics, including science, philosophy, nature, and humanity. If you are in the market for trash cans or trash bags, please visit his websites at Kitchen Trash Can and Touchless Trash Can.
Is List Building A Good Idea For Your Business?
You’ve seen the pop-up ads for a free laptop, digital camera, gift card to a popular restaurant, iPod, cell phone, etc. Who hasn’t been tempted to follow the yellow brick road and find a great surprise waiting at the end of the click?
Well, if you follow this online marketing strategy you will find that it requires much more than a simple “Fill in the form and we’ll send you your prize.” In most cases you are required to enter your email address first. As a business owner you recognize that gathering the email address is the most important aspect of list building.
Next on this trip to ‘Free Gift Land’ visitors are asked to either fill out a multi-page questionnaire or consider accepting an offer from a third party sponsor. This cycle is repeated numerous times with numerous clients.
You will likely be expected to consider (or even accept) at least one additional offer that is not free. More often than not you race through the process and fail to recognize there are certain boxes that are checked that invite the company to either place software on your computer, sign you up for additional emails, give them permission to sell your email address to third parties or other equally frustrating offers.
At this point many individuals will exit the process without reaching the goal of a ‘free’ prize, which by now seems very costly indeed. At this point the company has your email address, they may have loaded software on your computer, you’ve probably signed up for things your wouldn’t normally have and the last thing you want is the very thing you will get – email from this company, lots of it.
If you should happen to follow all the online instructions to the end of the process and you think you are ready to claim a pri
ze, be aware that the typical pattern adds just one more stipulation. You will need to convince two others to go through the process. It is only under that condition that you may be eligible for the ‘free’ prize. If you have any enemies that trust you it might work, because most people would not send their friends through this gauntlet.
List building is a hard process and the use of this type of strategy allows the business owner to actually be paid by third party businesses for driving customers to their product while allowing the primary company to improve their list.
If you are a business owner considering this technique I promise you the emails you are able to acquire will not be happy customers. They may recognize right away they made a mistake, but by then their email information is registered and emails will be on the way shortly.
On one hand this method provides the business owner with income while they improve their email list. On the other hand you may find yourself sending email to individuals openly hostile to a tactic they consider devious.
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