seo – SEO And Link Building by Margarette Mcbride

January 21st, 2011


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SEO or Search Engine Optimization, is one of the most popular types of internet marketing techniques used by many web masters. What made the strategy successful was that is specifically targets clients and customers which is in need of their services through the use of search engines and properly maintained keywords.

Similar to other Internet marketing strategies, SEO is also known for its many methods. This includes the On-Page SEO which is to make the website more search engine friendly, and the Off-Page SEO which is to improve the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results of every search engines, particularly in major search engines such as Google, Yahoo!, and MSN.

According to many SEO Philippines consultants, the Off-Page SEO is considered as the most important part of every SEO campaigns. This method includes many techniques, and one of them is link building, which is also known as the most popular type of Off-Page SEO. And because of its popularity and success, the methods have continuously grown to accommodate the many changes of online marketing. Some of the most popular include:

One-way linking. This is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. It is suspected by many SEO Philippines consultants that this type of link would be considered more natural in the eyes of search engines.

Three-way linking. One of the oldest forms of link building which is still used today. The attempt of this link building method is to create more “natural” links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Link bait. This technique involves a website that somehow baits viewers to place links to it from other websites. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem.

Forum signature. This is the process of using forum communities that allow outbound hyperlinks in their member’s signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic.

Blog commenting. Considered as one of the most popular type of link building, leaving a comment on a blog can result in a relevant do follow link to the individual’s website. However, according to many SEO Philippines consultants, leaving a comment on a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo.Visit http://www.myoptimind.com for more info.

About The Author

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.



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