March 28th, 2011
Best SEO tool for Keyword ranking reports?
I’m looking for a tool that can pull where a site ranks when searched under certain keywords in Google, Bing, Yahoo (so on). So a positioning report, so to speak.
Is there anything out there where I can type in “Florida Attorney” and get a spreadsheet list of site rankings for all the different search engines?
Most Common Myths Regarding Seo Services
Though seo service is not a new idea in online marketing, there are many myths among both the service providers and the companies which seek seo service from them. These myths are so much deep-rooted that even reputed companies tend to follow them. As a result they become unwilling victims of under performance, misplaced priorities, wastage of valuable money and time. Needless to say what can be the long term negative effect of these mistakes?
One of the worst myths is that it is helpful to submit a site to search engines at regular interval, say once in a month or week. It is absolutely unnecessary. There is no necessity to ‘remind’ the search engines of your site. It is sufficient to submit your website only one time. The search engines will refer to your website on their own whenever necessary. If your motive behind repeated submitting to search engines is to speed up the process of getting indexed follow a simple rule. Just link your website to a high traffic website. The search engines will automatically find your site to index it.
Another myth is that organic seo service is too expensive. Just the opposite is true. Organic seo service is undoubtedly the most cost effective form of online marketing. Organic seo is much cheaper than pay per click (PPC) or banner advertising. In the case of PPC, you pay for every click. But in the case of seo all clicks are free. You just spend money for setting up and monitoring of your web pages.
Sometimes it is argued that PPC is more effective than organic seo service. If you calculate the result in respect of a short period of time, it is true. But if the standard of measure is long term effect then PPC is nothing but a pygmy compared to organic seo. It is a proven fact that organic seo attracts almost five tim
es more traffic than PPC. Clearly people trust organic search results.
Another widespread myth is that hiring an SEO specialist “in house” is cheaper than an seo firms. The problem with hiring someone in house is, they are paid hourly or by salary. Most seo companies charge per item or project. It doesn’t matter how long it takes, you pay a one time charge. When you hire a firm, it’s like having a team of seo experts on your side. Paying a fixed rate saves you money and speeds up the time it takes to complete a job. Additionally, most seo companies have specialists who write, submit, redesign sites, post pages, etc… Hiring one person who can do all these things effectively is almost impossible.
Most company thinks that it is the homepage that only requires special attention while you can leave other pages almost untouched. It is totally a baseless belief. Every page is important if you are seeking high traffic.
Some people believe that the trick is to write content with correct keyword density. It is not always true for all search engines.
It is considered to be safe to give contract of seo service only to the companies that give guarantee paper. If you read the contract paper meticulously you will notice that under complex legal languages those seo firms always keep loophole for themselves if you actually challenge them over low traffic. Instead, hire a practical seo firm.
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