July 23rd, 2010
“secrets You Need To Know About Copywriting To Get Your Customer To Buy”
TIP #1: Words are powerful; but some words are more powerful than others. Advertisement copy is not about the product.
So what is Advertising Copy about?
There’s an old saying we have all probably heard of: “If it walks like a duck and quacks like a duck, it must be a duck.” Anik Singal’s ebook “High-Conversion Copywriting Secrets”, is designed to educate and help you to successfully write great advertising sales copy which leads to……you guessed it!…..SALES!
Well, as Anik says – “advertising is like a duck. People can hear the “quack” of a tricky sales pitch a mile away!”
So if you would like to make your conversions as good as possible, you need to “disguise” that “advertising duck” as helpful, relevant, beneficial information, that will help your customers (or browsers) to solve or avoid certain problems, and lead a better life. Remember – advertising copy is not about the product.
If each word of your copy writing has the look and feel of sincere information, your browsers will buy from you and possibly come back for more. People can sense hype or the “hard sell” instantly. They say they hate advertising – but they just love information! “It isn’t an advertisement, they think. It’s information!”
TIP #2: So…how do you get people to actually read what you’ve written?
You cannot force people to read. If they don’t read your copy, they will not buy your product. It’s as simple as that. So you have to make browsers want to actually read your copy – and the headline is the first, last, best, and ONLY opportunity you have to achieve this.
“How to learn Copy Writing” versus “Kick start your online sales with these proven Copy Writing Techniques!” ….. OR something like:
“Advertising Copy Made Easy” versus “You Can Now Write Advertising Copy Just Like A Pro And Get Buyers Knocking Down Your Door!”………..Which heading would make you read on?
TIP #3: How to disguise a product promotion email.
Writing emails can be daunting but I found some great advice in this ebook. Be friendly, sincere and give them information! No hype, no over-kill about the p
roduct and telling them to buy, buy, buy! We all get inundated with emails offering this, that and the other. Wouldn’t it be nice to receive an email that is informative, helpful and not pushing for us to buy it before time runs out!
In this ebook, Anik discusses various copywriting scenarios like copywriting for selling affiliate products, copywriting for up-selling a product, copywriting for persuading people to opt in to your newsletter, and more.
Of course, these tips are just the tip of the iceberg. “High-Conversion Copywriting Secrets”, is a complete guide that builds your knowledge, skills and understanding of copy writing. It can save you hours upon hours of frustration and it can help you to avoid those common errors that produce poor sales results.
This ebook will give you all the tips and tricks you need to become a successful copy writer.
Remember: “A great heading makes the person actually read your copy” and “You sell the information not the product”……
By: Rochelle Burton
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