Ppc Campaign Optimization With Prosper202

January 29th, 2010

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Ppc Campaign Optimization With Prosper202

Finding profitable keywords is the key to a successful PPC campaign. To find these kinds of keywords, you will need to use some sort of PPC tracking script. In this article, we will discuss a script called Prosper202.

Prosper202 is a free, real-time PPC tracking software by the folks of Tracking202. It is self-hosted, which means that you will need to install it on your own server. If you are planning on sending a large volume of clicks through Prosper202, then I would make sure you install it on a VPS or your own dedicated server.

Once installed, you can start setting up your individual campaigns to track. This is done through the setup tab, and you can see all the steps involved in the submenu. The first two steps are to add in your PPC accounts (Adwords, Yahoo Search Marketing) and Affiliate Networks (FluxAds, NeverblueAds, etc) into the system.

Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The important part here is the affiliate url. You can get this by logging into the CPA network itself and grabbing the link from the offer page. It is important to make sure the subid parameter is included, as it is different for each affiliate network.

The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and figure out which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will display as the domain you have installed Prosper202 on and not your actual landing page.

For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to put it in as well. Once you have done that, you will get a snippet of javascript to place onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.

Lastly, you will need to get your links. This is the url that you will use when creating your PPC campaign. You may need to add in an extra argument to it to track your keywords
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properly. This will depend on the PPC advertising platform you are using and is explained in detail on the page.

To enable real-time tracking of your conversions, you can also get the global tracking pixel from Prosper202 and send it to your Affiliate Manager for placement. This pixel should get placed on the confirmation page of the offer you are running and will alert the tracking script whenever a lead or sale has been made. This is an optional step, but if you don’t do it, you will have to manually enter in the subids of the converting sales into Prosper202 yourself.

Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start making your PPC campaign profitable.

By: Mike C. Wong

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Michael Wong is an expert PPC and affiliate marketer. He figured out most of what he knows about internet marketing from PPC Kahuna, a great membership site that teaches PPC from the ground up. He also loves Prosper 202 and uses it to keep an eye on all of his PPC campaigns.

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