July 2nd, 2009
PPC advertising or article marketing? Tough call, eh? PPC advertising is fast, that is for sure. And it creates response for sure. And it is easy – just set up the account and send them your money.
But article marketing is time consuming, is not fast, you cannot predict how many subscribers you will get per day until you get past 2-3 hundred articles published in the right article directory.
PPC advertising stops when you stop sending the money. You are turned off when you run out of money. Just like that. No more leads.
With article marketing, I couldnt stop it if I wanted to. No way. Even if I pulled every article from every article directory, I have so many published articles all over the web on private web sites that it would be almost impossible to pull the plug.
PPC advertising gets me about a 15% open rate on the emails I send to subscribers who subscribed via the popular PPC company (you know who).
Article marketing gets me a 70% open rate on the emails I send to subscribers who subscribed via articles I have written.
This is a no brainer for me.
So what about you? Obviously you need to do some testing before you will know just what works for you. But do not think that you have to make PPC work in order for you to be successful. You can do just as well, probably much better, with articles. Give it a shot!
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide’
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_Mize
Author: Sean Mize