June 10th, 2009
I remember asking people, when I was first building my business and making a decent living doing it, how I could get to the next level. It seemed that I was stagnating and not really getting any further along. Well, their answer to me was simple. They said, “Outsource, my friend.” Well, at the time, and I admit this, I didn’t exactly know what they were talking about, but I learned very fast. The truth is, the only way to expand your business and take it to the next level is through outsourcing. This article is going to be kind of an outsourcing principals 101 tutorial so you understand the basics of outsourcing and how it can help you reach the next level with YOUR business.
For those who don’t know, outsourcing is simply delegating jobs that you normally did yourself to others. Now, obviously you aren’t going to trust these jobs to just anybody off the street. Finding reliable outsourcing solutions is not as easy as most people think. The reason for this is because of the nature of what outsourcing is in itself. You are trusting others with aspects of your business.
For example, let’s say you are marketing health products on the Internet. You decide that you want to put up your own website, create your own advertising campaign, write your own sales letters and so on. Now of course, you can do all this yourself if you have the skills. But the problem with doing everything yourself is that this takes time away from the actual process of making money. If you are building a web site, you are not making money. If you are writing ad copy you are not making money, and so on. Plus, you can only do one of these things at a time, no matter how fast you are.
However, if you get one person to design your website, another person to write the sales copy for it, another person to write your ad copy for your email campaigns, and so on, all of these things will get done together and a lot quicker. Your site will go up faster and you will make money sooner.
Obviously, this is all going to take a coordinated effort amongst all parties involved in this. That’s where you come in. When you outsource all your non productive jobs, your main job then becomes to keep in contact with these people and make sure that things are going smoothly and on schedule. In the meantime, you can be working on creating more income for your business and not worrying about the labor involved with getting sites and ads up on the Internet.
Yes, outsourcing costs money, but if you now have more time to get products online, that means you will have more income opportunities going at once and ultimately will make more money in the long run.
For those who don’t have the money to get right into outsourcing, like myself, simply start small. Maybe outsource the simple writing of articles that you can submit to directories in order to get traffic to your site. This is a relatively small expense in return for the potential paying customers that you will get. Outsourcing doesn’t have to be an all or nothing proposition. You can outsource as the need arises and your budget allows.
If you want your business to REALLY grow, outsourcing is the only way.
To YOUR Success,
Author: Steven Wagenheim