January 2nd, 2011
Search Engine Optimization, or simply called SEO, involves the use of many techniques and methods. However, like many other Internet marketing techniques, SEO is also known for its malicious or unorthodox practices. This is the reason why SEO is divided into two different categories. These are the White Hat SEO and the Black Hat SEO.
Good And Bad SEO
SEO techniques can be classified into two categories, the White Hat SEO and the Black Hat SEO. The White Hat SEO techniques involve methods which are recommended as part of good design while the Black Hat SEO techniques are those that search engines do not approve. According to many experts, such as those from SEO Philippines companies, the terms were derived from old western movies in which the good guys usually wear white hats while the bad guys wear black hats.
According to many SEO Philippines professionals, White Hat SEO tends to be slow but produce long term results while the Black Hat SEO produce fast results but may eventually be banned either temporarily or permanently once the search engines discover their practice. So how can one determine if a technique is considered as a White Hat or a Black Hat?
Determining White Hat from Black Hat SEO
A technique is considered White Hat if it conforms to the search engines’ guidelines and involves no deception. hidden texts which usually deceives web crawlers or search engine spiders into thinking that this website is legitimate. According to many SEO Philippines specialists, there really isn’t any written guidelines or set of rules or commandments about how SEO should be done. The one important matter is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
According to a number of SEO Philippines consultants, White Hat SEO is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose which is the main purpose of Black Hat SEO.
Grey Hat SEO
Grey Hat SEO is another category of SEO techniques which employs methods that are neither really white nor black hat. Some of these gray hat techniques may be argued either way for it might have some risk associated with them. A very good example of such a technique is purchasing links. The average price for a text link depends on the page rank of the linking page.
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About The Author
Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion.