Copywriting for Targeted Internet Marketing

September 24th, 2010

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Targeted internet marketing has vast advantages because when your

marketing messages and advertisements are delivered to the

appropriate target audience, they are much more effective than

they are if they are sent to the masses.

Internet marketing is a bit different from traditional marketing

in regard to determining how to best reach a specific target


While selecting marketing mediums that appeal to a specific

target audience are one of the greatest aspects of targeted

marketing in traditional business, with internet marketing the

method of delivery of marketing messages isn’t so much of a

concern because most likely, advertising and marketing materials

will be delivered via the internet either through the search

engines, placing advertisements on websites or in ezines or

directories, or through email marketing.

Selecting the appropriate method of delivery uses some standard

marketing concepts; however, for targeted internet marketing, the

appropriate use of keywords and keyword phrases in marketing copy

can be important.

One of the most effective methods of targeted internet marketing

is marketing through the search engines. The reason for this is

that the majority of internet users who search for information,

products or services via the internet use the search engines to

find the information they are seeking.

To use the search engines, they type keywords or keyword phrases

into the search bar of their internet browser and the search

engine they are using delivers results based on the keywords or

keyword phrases that they use.

Thus, in order for a website to be listed in the search engine

results, it is essential that the website contains marketing copy

that effectively uses the keywords or keyword phrases that are

popular among individuals in the target market that the internet

business is marketing to.

Search engine optimization is the key to getting listed in the

search engines without having to pay for the listing.

Copywriting is one important factor of search engine optimization

because the copy that is contained within the website contributes

to the ability of the search engine crawlers to determine the

relevance of the website to the search terms used by internet

users who are searching for information.

Other tactics that are used in search engine optimization include

the strategic use of the keywords and keyword phrases in the

website’s HTML coding, and establishment of link popularity and

link relevance for the website.

Another way to get a website listed in the search engines in

order to generate website traffic through targeted internet

marketing is to use pay-per-click search engine advertising

programs such as Google AdWords and Yahoo! Search Marketing

(previously known as Overture).

The pay-per-click or cost-per-click programs also rely on

keywords and keyword phrases to provide relative search results

to a targeted market.

The differences between getting your website listed in the search

engines through search engine optimization and getting a listing

through pay-per-click advertising is that when you use search

engine optimization to improve your search engine rank, there are

no advertising fees associated with the targeted traffic you

attract to your website.

When using pay-per-click advertising for the purpose of getting

your website listed in the search engines, you actually bid on

particular keywords or keyword phrases. Your website is ranked in

the search engines primarily based on the amount of your bid for

the keyword, although Google does use other considerations as

well when determining rank.

When an internet user clicks on your pay-per-click ad in the

search engine results and is directed to your website, you are

charged for the click-through based on the amount you bid for the

keyword or keyword phrase.

Whether you attract traffic to your website naturally through the

search engines, or through pay-per-click advertising, a well

designed search engine marketing campaign will complement your

targeted internet marketing efforts.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at

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