August 10th, 2010
Copy writing is being recognized as a very important part of getting sales on the Internet. The Internet has created a huge market place and you have to find ways to stand out and be noticed. Good copy writing does just that.
Hi, my name is Cynthia and I have spent the last 4 years writing copy for websites. I have found that by sticking with the basic principles of selling, my copy has been very successful.
If you are thinking about learning how to write excellent copy there are several different options. It all comes down to how much time and money you have.
If you are just wanting to be able to put together a sales page for your own website and have very little money or time, I would suggest you read as many books as you can and visit the different forums. There is plenty of free information out there that could help. A good reading list can be found by going to Amazon and searching under copy writing.
Two books that are well worth the read are “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters” by Joe Sugarman and “The Online Copywriter’s Handbook: Everything You Need to Know to Write Electronic Copy That Sells” by Robert W Bly
However if you want to do copy writing as a career then I would suggest looking at courses. There are a huge range of courses available online, both in the price they are charging and what is being offered.
Look for a course that includes an appraisal of your work to get the best results. Going through a program where your work is assessed you will know that when you have finished the course you are still going to be a beginner, but you will have the skill if not the experience to be a good copy writer.
Always research the name of the person offering the course. You want to learn from someone who is successful and has a proven record in copy writing.
If you do not want to go to that expense you can look at a course that only gives you home study material. You can work through the supplied material at your own pace. All the resource information is included, however your answers are not checked and you will not get access to expert copywriters. If you do not want to be a freelance writer but just work on your own page this might be all you need.
To get enough training to do copy writing for others I would suggest spending the extra time and money and go through a program where your work is assessed.
Going online it is now possible to go from complete beginner to writing excellent copy faster than you dreamed possible. The website below is an excellent starting point if you are looking for ways to become a skilled online copywriter
For effective ways to improve your copy writing check out these advanced copywriting strategies.
Discover how you can become an advanced copywriter even if you have never written a letter before.