25 Idea Generators for Writing PPC Ads by Karon Thackston

October 9th, 2009

“I feel like I’m in a rut.” “I don’t know where to start.” “I’ve written about everything there is to write about.” If you can relate to these comments, you’re not alone. Many company marketers and copywriters suffer from writer’s block when it comes to PPC ads. Here are 25 great writing opportunities.

Ecommerce

1. Category Sales – Something like “all outdoor furniture 50% off until 1/31.”

2. Product Sales – Along the lines of “every monogrammed tote bag 25% off.”

3. Rebates – “$100 Rebate on Wireless Printers”

4. Coupons – Offer coupons for use on an immediate sale or use coupons as an incentive to get visitors to sign up for your mailing list.

5. Free Shipping – Always a winner online.

6. Holiday Sales – President’s Day, Valentine’s Day… heck, Groundhog Day can bring extra visitors to your site if you offer a sale.

7. Combos – Buy 1 of these and 1 of those and get a discount. A cordless drill and flashlight. A pair of shoes and handbag. Ice cream and cookies… it works for anything.

8. Buy One, Get One – Get one free, get one at half off, get credit toward a future purchase, etc.

9. New Products – Bring attention to new product additions by announcing them with PPC ads.

10. Seasonal Twists – “Women’s spring pants.” “Great summer markdowns.” “Your favorite fall fashions.”

Buying Stages

11. Need Recognition – “Time for a new lawnmower?” “Computer running slow?”

12. Information Search – “Search for __________.” “Scientific data on ________.”

13. Comparison / Evaluation – “Read reviews on plasma TVs.” “Compare flat screen TVs.”

14. Decision – “Buy netbooks at 30% off.” “Best-selling netbooks on sale.”

Proof of Performance

15. Statistics – “92% Felt Relief in 7 Days”

16. Case Studies – Offer case studies that focus on the results your clients experienced from using your services/products.

17. Research Results – “88% Recovered in 24 Hours.”

18. Proof of Performance – Highlight anything that shows clients/shoppers know you can back up what you claim. Customer-generated reviews, testimonials, analytics, etc.

Differentiation

19. Exclusive Products/Services – Anything you have that they don’t should be mentioned.

20. Rarely Found Products/Services – Anything you have that most others don’t should also be mentioned.

21. Specialties – Are you a marketing agency that specializes in email marketing? Say so!

Lead Generation

22. Size – “Largest agency in the U.S.” “More partners than any other firm.”

23. End Results – “Improve your ROI by 22%.”

24. Preferred Clients – “Small business CPA” or “Marketing for Major Corps.”

25. Freebie – A free white paper, consultation or case study for those who respond.

About The Author

If you can’t get them to click your PPC ads, your whole campaign is finished before it starts. Learn the easy methods for writing PPC ads that get clicked at http://www.writeppcads.com. © 2009, All Rights Reserved

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